Posted on: 02 December, 2001
Author: Katie Bauer
If you're like me, you've fallen into the trap ofbuying an internet ... product online with suchhigh hopes, and when you finish reading it ... that's it? ... is missing. Where If you're like me, you've fallen into the trap ofbuying an internet marketing product online with suchhigh hopes, and when you finish reading it you'rethinking, that's it? Something is missing. Where isthat magic formula that was promised? How is thisdifferent from other products I've seen?The lesson in this article is that COMMUNICATIONis an absolute necessity, and shortly you will seehow this links to the situation above.Gone may be the days of heading out to the storeevery time you need to buy clothes or groceries; andgone may be the days of needing to make an appointmentbefore you head to the bank to engage their services.You can do all of this over the internet, right? However,the importance and impact of personal communicationis NOT gone. Whether it's by phone or by email, personalcontact with someone you intend to conduct a businesstransaction with, PRIOR to finalizing a sale, isvital to the success of both parties.There are maybe...a zillion websites out there advertisingsome type of internet marketing strategy or product?It's overwhelming, and yet so exciting! I come acrossa new site with terrific advice and information every day.It takes control not to click the "order" link beforedoing a little bit of research into the validity of theproduct and the owner. That is a crucial step weall must take, and it involves COMMUNICATION.So how does one communicate with a website or anadvertisement? Simple! First, head to the website andfind out if there is a free newsletter offered. Readingthis type of weekly or monthly publication is a greatform of communication that will help you to "get to know"the person behind the product or service.Looking for a faster alternative? There may bea phone number listed. Otherwise, most times you'llfind an email address. The authors and ownersof reputable internet marketing resources will makethemselves accessible - their reputation depends on it.Don't be afraid to send an email and ASK QUESTIONS.The technology of email has made asking questions abouta product or service a cinch. With the click of a buttonyou can send your inquiry to the other side ofthe continent, or even the globe! The additionalbonus of email is that it's FREE.Another terrific way to use communication as atool in determining the benefits of a product, BEFOREyou purchase it, is to read the testimonials. If youdon't find any, send an email and ask for them. You mayeven be able to send an email directly to one of thecustomers who wrote a testimonial. Or, perhaps you recognizea name or two included in the list of testimonials. If youtrust those individuals, the mere fact that they expressedtheir approval of the product or service may be enoughproof for you to make your decision.I now use these methods consistently. Of course, Ilearned the hard way and wasted a little more moneythan I would have liked, but we grow with our mistakes.If you ever have a question about a product or servicebeing offered online, utilize the old fashionedmethod of one-on-one communication. Obtain moreinformation so you are able to make an educated decisionabout whether the item is worth the expense basedon the benefits you will gain. Don't be fooled by catchy, intriguing advertisements. With practice, anyone can writean ad that will have you ordering before you knowwhat happened.By the way, even though most of us will be honestabout products or services we offer, you may stillget duped. In this case, don't just get frustratedand tack it on as another scam you fell for -COMMUNICATE! Email the author with your questionsand concerns. However, don't spend too much time onthis task because you may not get any answers. At leastyou voiced your opinion and didn't allow that"I got tricked" feeling to dampen your spirits. Asyou improve those communication skills you'll be lesslikely to fall for a trick in the first place. Article Tags: Internet Marketing Source: Free Articles from ArticlesFactory.com