Posted on: 29 November, 2001
Author: Wayne Ford
I bet you would have never guessed it, but people ... in huge profits by charging for ... totheir ... Here's ... a free ... or ezine on your web site's topi I bet you would have never guessed it, but people arebringing in huge profits by charging for subscriptions totheir newsletter! Here's how...Offering a free newsletter or ezine on your web site's topicof interest is one of the best ways to generate traffic toyour site and a build a reputation as an expert. But whygive something away when you can get paid for it? Printpublications charge a yearly subscription fee, why can't youdo the same for your ezine?You can and it is possible for a paid-subscription ezine tobe extremely profitable. But with the Internet swamped withfree ezines on just about every topic imaginable how do youconvince people to pay for yours?Most ezine publishers are able to make enough money frompromoting affiliate programs and selling advertising intheir publication that charging subscribers seems silly.They don't want to limit their potential customers.But done correctly you can make more profit with fewersubscribers with a paid subscription ezine. The key isextremely valuable content. If something is really of valueto a person, they will pay for it. To create extremelyvaluable content you must do the following:- Become a complete expert on your topic and be able towrite original and exclusive articles for your ezine.- Offer your subscribers information they cannot findanywhere else.- Network with others in your field to get 'inside'information first and be the first to tell your subscribersabout it. Speed can be a very valuable thing.You may also consider offering payment for hottips/insider secrets/ideas to share with your subscribers. Ifyou show your subscribers you are investing for aquality publication it helps validate the subscription cost.Another idea is to negotiate or joint venture with othermarketers to offer a product or service that yoursubscribers would be interested in for a large discount (50%off or above).What seems to have worked the best for other successful paidsubscription ezines in the past?To start out as a free ezine and then switch to a paidsubscription or later start a paid version of it.For example, Wayne Yeager started out with a free version ofhis Trafficology newsletter (http://www.trafficology.com)last year. In which he offered over $1,300 each month incash for the best traffic generating ideas. After he builthis subscription base up to over 20,000 he released SuperTrafficology a paid newsletter that he includes the besttips and tricks submitted. So far he has 325 subscriberspaying $20 a month. 325 x $20 = $6,500 monthly. A prettynice profit and more than he would have probably madesticking in a few ads in the free version or promoting anaffiliate program paying 30%.Monique Harris makes over $20,000 a month per month withher paid newsletter. If fact she even wrote an ebook (alongwith Terry Dean) on the subject called PaperlessNewsletters (http://www.gotprofit.com).As you can see it is possible to charge your ezinesubscribers but you must go about it delicately and makesure it is the right step for you to take. Will you be ableto create solid enough content to attract enough payingsubscribers? Would you make more money from 25,000unpaid subscribers or 300 paying subscribers? Source: Free Articles from ArticlesFactory.com